Users will soon have a new feature that allows them to reduce the volume of AI-created media appearing in their timelines. This move comes as the service revealed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a full-scale launch. This advancement comes amid a surge in content created by AI, driven by new video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the fastest-growing video streams on a popular video site primarily display AI-generated videos. A large amount of this material is classified as “AI slop”, a term for inferior, factory-style content that is typically nonsensical or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, from computer-generated images to educational videos, and we want to give people the option to see more or less of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its app identified as AI-generated. Overall, more than 100 m videos are added to the app daily, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Members will be able to decrease or raise the amount of AI content they see by using the topic control feature in the platform and picking the AI content topic. Additional categories that can already be adjusted under the filter encompass politics, style, beauty, and choreography.
AI Disclosure Rules
Its rules mandate creators to tag convincing AI-made content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any believable artificial content that is without a tag can be removed under its user guidelines.
In addition, the service will henceforth apply an “AI-made” watermark to content created with its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This measure is designed to stop users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is also introducing a $2m educational fund for professionals and groups to create informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on training computer science.
Platform Protection
The video-sharing app has defended its content review process, amid discussion over plans to cut jobs for numerous review team members in the UK. TikTok is set to reduce a significant number of roles in its trust and safety team in the UK capital, with worker representatives and online safety experts voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most harmful content prior to it is viewed by people. The company announced a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is why a extensive automated help is really helping us work at speed.”